Northern Sport Tourism Networks Northern Sport Tourism Networks 12
Publications
Description
Synopsis:
The product created by the main project will be a Super Northern Marathons Series (name to be decided) based in Northern Europe, which will have a transnational nature and will exploit the diversified characteristics of the Northern Periphery Region to create a unique selling point. Its component parts will be the already existing mass participatio... More...
The product created by the main project will be a Super Northern Marathons Series (name to be decided) based in Northern Europe, which will have a transnational nature and will exploit the diversified characteristics of the Northern Periphery Region to create a unique selling point. Its component parts will be the already existing mass participation running and skiing event products.
It will combine the expertise of its component parts to create a single Super Series that will be far greater than the sum of its parts. The Super Northern Marathons Series will have the pulling power and saleability to be competitive on a world scale with all the major marathon products, like The London Marathon for running and The Vasaloppet for skiing. By developing the Super Series product the quality, and hence com-petitiveness, of the 8 individual existing events (products) will be enhanced.
Priority: 1. Promoting innovation and competitiveness in remote and peripheral areas Objective: i. Innovation, networks and competitiveness Theme: Tourism, recreation, cultural heritage, languages
Total Budget: € 26 000 Total Funding Request: € 15 000