The aim of the project is to create a good platform to facilitate the expansion of Creative Industries (CI) in the NPP-area and to use the creative industry as a catalyst to inform and influence business innovation in related sectors.
The aim is to combine local cultural activities in creative industries and non creative industries. The project will develop products where creative industries will be utilized as a part of non creative industry. They are e.g. events and products which include local music, dance, poetry and cuisine. Some of the products can be transferred from one country to another.
The project will ensure that existing companies can survive and develop, new enterprises will commence and that the creative industry will act as an important influence and simulator in supporting innovation and economic growth. This will be possible by strategic achievements in main target areas to carry out information access and exchange, networking to devise strategies and programmes and collaborative project delivery.
The results will include a Creative Business Network in the NPP region, (CBAs) Creative Business Arenas, with new collaborations between traditional companies, services and market opportunities for upcoming entrepreneurs and artists representing dance, music, film, theatre etc.
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