Keep the Cash Flowing in Rural Shops! Keep the Services Near You!
Synopsis:
RRR will support shops in rural areas. The overall objective is improved service quality in small communities by supporting the survival, development and growth of rural retail shops. By that the project is enhancing economical growth of the regions. The project purpose is to provide and sustain tailor made support for rural shops. This support wi... More...
RRR will support shops in rural areas. The overall objective is improved service quality in small communities by supporting the survival, development and growth of rural retail shops. By that the project is enhancing economical growth of the regions.
The project purpose is to provide and sustain tailor made support for rural shops. This support will be offered by for this purpose trained professionals on the regions but also by utilizing the transnational network of professionals. Final product will be a “Triple R model” adapted and implemented in NPP regions. The main activities of the project are joined activities for mapping the needs of the shops, defining the main characteristics of the service, building the service, training the service providers and implement the service on pilot areas.
The project covers most of the NPP area: Finland, Iceland, Ireland, Scotland, Faroe Islands but also Sweden and Norway as the associated partners come from there. The partnership is a combination of research, public services and private institutions.
We aim at improved service quality in rural communities by keeping the cash flowing in shops. That means our project is about supporting the survival, development and growth of rural retail shops. Our target is to increase the number of multifunctional shops in our region. Eventually we expect it to have positive impact on economic growth of the re... More...
We aim at improved service quality in rural communities by keeping the cash flowing in shops. That means our project is about supporting the survival, development and growth of rural retail shops. Our target is to increase the number of multifunctional shops in our region. Eventually we expect it to have positive impact on economic growth of the region.
What is a multifunctional shop?
A multifunctional shop refers to a shop that provides a wide range of services in addition to groceries. The shop has the ability to survive also in regions where the population is diminishing. Services can be both public and commercial.
How does RRR-project support the shops?
RRR project tries to find best solutions for questions like
What are the best options to increase the shop's profitability in rural areas?
How to meet high standards of ICT use?
How to improve service quality?
RRR project will help to overcome the bottlenecks like
The retailers' roles and competence levels
The commitment from communities
Institutional frameworks
Distribution
RRR provides and sustains a tailor made support service for rural shops including for example
For example these Triple R Model deliverables can be utilised even after the project: best store models, retail strategy models, business programmes for retailers, virtual platform, Community Round Tables and Strategic Retail Centres. Final RRR outcome will be approximately 11 multifunctioning shops created with the help of a “Triple R model... More...
For example these "Triple R Model" deliverables can be utilised even after the project: best store models, retail strategy models, business programmes for retailers, virtual platform, Community Round Tables and Strategic Retail Centres.
Final RRR outcome will be approximately 11 multifunctioning shops created with the help of a “Triple R model”.
November 2009 The mapping of participating retailers’ needs is (almost) completed Regional networks have been identified and activated -> Round Tables are activated and Strategic Retail Centre formulation is in process Virtual learning platforms are in use Work has commenced in creating multi-functional models by providing relevan... More...
November 2009
The mapping of participating retailers’ needs is (almost) completed
Regional networks have been identified and activated -> Round Tables are activated and Strategic Retail Centre formulation is in process
Virtual learning platforms are in use
Work has commenced in creating multi-functional models by providing relevant support and by using the advantages of a transboundary project
Project information material has been sent to relevant regional actors and shopkeepers. As further actions, project has been presented in different regional medias (in newspapers, TV, Nora publication..) and in face-to-face meetings, exhibitions and trainings.
Priority: 1. Promoting innovation and competitiveness in remote and peripheral areas Objective: i. Innovation, networks and competitiveness Theme: Business development, trade, marketing
Total Budget: € 1 292 491.90 Total Funding Request: € 741 159.05