Retail in Rural Regions 3.4

Keep the Cash Flowing in Rural Shops! Keep the Services Near You!

RRR will support shops in rural areas. The overall objective is improved service quality in small communities by supporting the survival, development and growth of rural retail shops. By that the project is enhancing economical growth of the regions. The project purpose is to provide and sustain tailor made support for rural shops. This support wi... More...
Aim & Objectives:
We aim at improved service quality in rural communities by keeping the cash flowing in shops. That means our project is about supporting the survival, development and growth of rural retail shops. Our target is to increase the number of multifunctional shops in our region. Eventually we expect it to have positive impact on economic growth of the re... More...
Expected Outcomes:
For example these Triple R Model deliverables can be utilised even after the project: best store models, retail strategy models, business programmes for retailers, virtual platform, Community Round Tables and Strategic Retail Centres. Final RRR outcome will be approximately 11 multifunctioning shops created with the help of a “Triple R model... More...
Reported Outcomes:
November 2009 The mapping of participating retailers’ needs is (almost) completed Regional networks have been identified and activated -> Round Tables are activated and Strategic Retail Centre formulation is in process Virtual learning platforms are in use Work has commenced in creating multi-functional models by providing relevan... More...
Priority: 1. Promoting innovation and competitiveness in remote and peripheral areas
Objective: i. Innovation, networks and competitiveness
Theme: Business development, trade, marketing

Total Budget: € 1 292 491.90
Total Funding Request: € 741 159.05

Start Date: 01/01/2009
End Date: 31/12/2011

Desk Officer Michela Gaifami
Lead Partner
Kemi-Tornio University of Applied Sciences, Finland
Ms. Eila Seppänen
+358 40 502 2413


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